Using call tracking metrics is a key way to track offline conversations and understand ROI. In this article, you'll learn how call tracking metrics can improve your call centre performance and your marketing efforts. Despite the varying levels of data available, a few simple tactics can make a huge difference in the success of your business. Below, you'll find four ways that call tracking metrics can help you maximise your marketing efforts. This article is a general guide to call tracking metrics, as well as some specific examples of how to implement them.
If you have a marketing platform that tracks phone calls, you've probably heard of call tracking metrics. These tools allow you to see which calls lead to conversions, whether they're online or offline. Call tracking is also helpful in tracking missed calls. Missed calls are a potential lead for your business. If you don't record these calls, you'll miss out on this valuable lead. Call tracking also helps you calculate the true conversion rate of phone calls.
Besides tracking the number of calls received, call tracking can also be used to optimise paid search campaigns. Some platforms even allow you to use call tracking to measure the effectiveness of certain ad campaigns. With this data, you'll be able to measure the effectiveness of various marketing strategies, as well as track offline conversations. For example, if you're launching an email marketing campaign, you can use call tracking to measure whether your campaign is successful or not.
The data you gather with WildJar will allow you to link inbound communications to specific marketing campaigns. This will help you identify what campaigns are working and which ones are not. With this information, you can cut your spending on non-performing campaigns and redirect your resources to those that are working. This will make it easier to allocate marketing budgets to which campaigns are working and which aren't. You'll also have more control over the cost of your campaign.
Apart from identifying which marketing campaigns are working well, you can also determine the best time of the day to promote a product. By tracking how many people call at particular times of the day, you can optimise your advertising campaigns. Whether you're promoting an e-book or a new website, WildJar will provide you with detailed information that will help you decide which of your campaigns are working best.
A call tracking solution will allow you to measure the amount of inbound calls and the conversion rate. For this purpose, WildJar has created a dynamic script to record the calls and send the data to 3rd party platforms. With this information, you'll be able to track leads and improve customer engagement. The dynamic insertion script will even allow you to track leads from your marketing campaigns. The software can record phone calls as goal conversions and send the data to Google Analytics and CRM accounts.
If you're trying to increase the ROI of your marketing efforts, then call tracking is crucial. This system tracks every call to give you an overview of your marketing efforts' effectiveness. This way, you can see which campaigns are generating the most calls, which ones are resulting in conversions, and which ones are simply not working. You can use our call tracking metrics to tailor your marketing strategies to make them more effective. And since they're easily linked to PPC costs, call tracking is a cost-effective way to improve ROI.
The most important benefit of call tracking is that it allows you to segment your marketing campaigns based on their success. For example, you can separate your PPC campaigns from your email and offline campaigns to track which are generating the highest numbers of calls. Then, you can see which keywords have been most effective in generating the most calls for your business. Without call tracking, you wouldn't know what marketing strategies are producing the most results, which is why it's so important to analyse these metrics.
In addition to this, WildJar's call tracking metrics can also give you an overview of the success of your content marketing campaign. For instance, if you're promoting a new ebook, you can easily track the number of people who clicked on the link and ultimately purchased the product. This way, you can see if your content is inspiring readers to make a purchase. Alternatively, you can look at which articles and videos are causing people to consider your ad content and purchase the book.
Lastly, ROI is important for advertisers as well. Without knowing the effectiveness of your campaigns, you risk wasting valuable resources. Therefore, it is essential to understand how to properly track your marketing activities and get the most out of your money. A proper ROI measurement should include multiple metrics. Not only will it give you a true picture of effectiveness, but it will also help you adjust your marketing strategy. If you have a good understanding of your marketing ROI, you can better decide what content to include in your marketing mix.
The metrics that can be useful for improving call centre performance are those that show how long each agent spends on hold. When a caller waits too long to receive a response, they may leave the call. To address this issue, call centre managers should monitor the average hold time of agents to ensure that their staff can handle the workload efficiently. Callers who are left on hold for too long may not receive the best service possible, which is why call tracking metrics are vital for monitoring agent performance.
Another important metric to measure is the availability of agents. This measure helps call centre managers understand when the most inquiries occur. When call volumes are high, agents need extra help. However, there is no specific formula for this metric. Managers can track call volume through call logs to determine when extra agents are needed. This metric can help improve call centre performance in several ways. Listed below are some common metrics you can monitor:
First response time. The average time between a customer submission and the first response of an agent is a key KPI. This metric has a direct impact on customer satisfaction because customers dislike waiting for their calls to be answered. Additionally, average after call work time reveals how much time agents spend after a call ends. This number can be a reflection of high agent turnover or agent absenteeism. High hold times can have a negative impact on customer satisfaction, and they can be an opportunity to improve your call centre's performance.
The availability of agents is another important metric for call centre operators. This measure measures how efficient agents are at their jobs. A high occupancy rate means less time is spent between calls, which will lead to burnout among agents. Many call centre managers strive to achieve a 80% adherence rate. The average Queue Time is another useful metric for determining agent productivity, but this number can vary significantly due to shift changes and seasonal call volumes.
In addition to analysing conversions and revenue, call tracking can help you find out which ads are working best. Knowing which times your customers are most active will help you plan your marketing. Call durations can also provide valuable insights into your customers. For example, a long call may be indicative of a customer's objections or poor communication skills. Moreover, call tracking helps you find out whether a particular ad is generating more traffic than usual.
Call tracking data can also be segmented by marketing campaigns, such as email, offline ads, and PPC. By doing so, you can drill down and derive accurate ROI. This kind of data can also help you track first-time callers to nurture them into loyal customers. Similarly, it allows you to find out which marketing strategies are bringing in calls and which are not. Once you have this information, you can focus on improving the strategies that are working and eliminating those that are not.
Call tracking is a crucial part of your marketing strategy. It can help you optimise different marketing channels and maximise your marketing budget. Call tracking can provide a lot of valuable information about phone leads, so you can make more informed decisions about how to best use your marketing resources. Consider the following tips to improve your marketing and sales efforts:
Compare phone leads to web leads. Identify which leads are more profitable and which ones are not. Knowing which leads are more profitable, allows you to adapt your marketing strategies accordingly. For more advanced metrics, consider using Universal Analytics. When used with other tools, call tracking can provide a more detailed picture of your marketing campaigns. In addition, it gives you a top-down view of all your campaigns. You can even look at the number of calls created by each campaign.
Use call tracking to identify missed opportunities. The length of the conversation is an important metric for customer satisfaction. Calls that are too short or too long can be indicative of objections and unqualified leads. In addition, tracking the duration of each call will help you determine if a marketing campaign is generating the desired results. A longer conversation with a customer is more likely to be successful, while a shorter one is more likely to result in a sale.
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