WildJar Blog

Explore how call tracking can be used as a powerful tool for collecting real-time customer feedback. Learn about the benefits, implementation strategies, and insights from WildJar.

Explore how WildJar’s cutting-edge call tracking tools empower businesses to seize every opportunity from missed calls. Discover real-life success stories and practical strategies to enhance customer interactions and boost sales efficiency.

Predictive analytics in call tracking empowers large sales teams by transforming call data into actionable insights. This proactive approach enhances lead scoring, call timing, and customer interactions, enabling better resource allocation and sales trend forecasting. Implementing predictive analytics involves data collection, analysis, model development, and continuous improvement, offering a competitive edge and ensuring businesses meet evolving customer expectations effectively.

Discover how to keep large sales teams motivated by using gamification strategies enhanced with call tracking data. Learn how to set up a points system, implement challenges, and reward top performers to drive engagement and performance. This blog explores the practical steps to create an engaging and competitive sales environment.

In the competitive automotive industry, understanding which marketing efforts drive actual sales is crucial. This blog explores how WildJar's sales attribution tool empowers automotive businesses to connect sales data with marketing activities effectively, enabling them to optimise strategies and maximise ROI.

Master effective call handling with strategies to improve efficiency, reduce abandonment rates, enhance customer experience, and leverage data. Learn how to train your team, use technology, and personalise interactions to boost satisfaction and lead conversion.

WildJar AI marks a significant advancement in call intelligence solutions, empowering businesses to thrive through data-driven decisions and efficient customer engagement strategies.

This comprehensive guide explores efficient account management in WildJar, covering aspects like creating and managing accounts, user management, billing, customisation, and blocking unwanted callers. It provides step-by-step instructions for setting up new accounts, inviting users, updating preferences, and handling billing. The guide also highlights the benefits of white labelling for agencies and strategies to reduce spam through caller blocking. Follow these guidelines to maximise WildJar's potential and enhance your marketing and customer service efforts.

SMS marketing is a powerful tool for digital marketing agencies to boost client campaigns. WildJar's SMS Gateway offers seamless integration, advanced personalisation, automated follow-ups, and comprehensive analytics to enhance engagement, conversions, and customer retention.

Discover how WildJar's comprehensive reporting tools transform call data into actionable insights, enabling you to optimise marketing campaigns, improve customer service, and understand your audience better. Learn about the Dashboard, Calls Report, Insights Report, Summary Email Reports, Web Attribution, and Call Attribution, and how they can elevate your marketing efforts.

Explore how WildJar's innovative call tracking and lead intelligence solutions turn customer interactions into valuable insights, helping businesses boost their marketing ROI and growth.

Customer service excellence is crucial for business success. Interactive Voice Response (IVR) systems are key in automating and improving call management, enhancing both customer experience and operational efficiency. IVR systems allow customers to interact via telephone keypad or voice recognition, providing self-service options that 75% of customers find convenient. These systems also significantly reduce customer service costs and offer valuable data insights for businesses. WildJar's Advanced Call Flow offers a robust solution for creating efficient IVR systems with features like a drag-and-drop interface, custom workflows, real-time reporting, and integration capabilities. Their Smart Tag feature enhances visibility of customer interactions without changing existing IVR setups, helping businesses improve efficiency, customer satisfaction, and data-driven decision-making.

This blog post explores how WildJar, a leading call tracking and analytics platform, empowers marketing agencies to showcase their impact, refine campaigns, and boost ROI. The article highlights WildJar’s white labelling feature, which allows agencies to rebrand the platform as their own, enhancing client trust and opening new revenue streams. A case study on Local Search demonstrates significant improvements in cost per lead, call volume, and appointments. WildJar's integration capabilities, real-time data access, and scalability are also discussed as key benefits for agencies.

In the digital marketing landscape, accurately tracking leads and conversions is essential. Traditional lead tracking methods, such as web forms, email subscriptions, and manual entry, have their limitations, including incomplete data and privacy concerns. Call tracking, however, offers a modern solution by assigning unique phone numbers to different campaigns, providing precise attribution, real-time analytics, and enhanced customer insights. Despite initial setup and privacy challenges, platforms like WildJar simplify the process with easy integration, compliance features, and robust analytics, making call tracking a powerful tool for businesses seeking to optimize their marketing efforts.

Integrating WildJar call tracking with your CRM enhances business operations by providing insights into customer interactions and marketing effectiveness. This guide covers the setup process, from choosing compatible systems to configuring and testing the integration. Benefits include improved lead attribution, sales efficiency, and customer service. Troubleshooting tips and further support are also provided.

Call tracking and lead intelligence are essential tools for financial service providers. They address key challenges such as poor marketing ROI visibility, low lead quality, inefficient customer engagement, and regulatory compliance. These tools provide insights to optimise marketing budgets, improve lead qualification, enhance customer interactions, and ensure compliance, driving growth and competitive advantage in the financial sector.

In this guide, we explore the vital role of call tracking and SMS solutions in modern marketing strategies, with a focus on WildJar's innovative platform. We delve into essential features like dynamic number insertion, call recording, and advanced analytics. Additionally, we highlight WildJar's transparent pricing model, simplifying cost management. With insights on maximising marketing efforts and enhancing customer communication, businesses can leverage WildJar for growth and engagement while maintaining cost control.

In this blog post, we delve into the critical role of call tracking technology in the hospitality and tourism industry. Despite the digital age, traditional touch points like phone bookings remain vital. Call tracking not only streamlines operations but also provides invaluable insights for targeted marketing campaigns. From uncovering booking trends to measuring marketing campaign effectiveness and integrating with PPC advertising, we explore how call tracking empowers businesses to enhance customer experiences and maximise ROI. With statistics showcasing its impact, we highlight why call tracking is indispensable for hotels, travel agencies, and the tourism sector as a whole.

Explore the critical role of call tracking in modern legal marketing. Learn how it optimizes ROI, identifies high-performing campaigns, improves client intake, and enhances customer experience.

Navigating the diverse landscape of home services demands innovative strategies to stay ahead. This post dives into the crucial role of call tracking for independent businesses, highlighting how WildJar's solutions revolutionise operations. From understanding customer behaviour to optimising marketing efforts and enhancing customer service, explore how WildJar empowers home service businesses to thrive in a competitive market.

Amidst the fast-paced world of real estate, call tracking emerges as a game-changer for agencies. This piece dives into its pivotal role in connecting offline inquiries with online marketing efforts. Backed by compelling statistics and real-world examples, learn how call tracking empowers agencies to refine strategies, drive sales, and gain a competitive edge in today's market.

Pay-Per-Click (PPC) advertising is a fundamental element for businesses seeking to capture leads and drive conversions. Care businesses, spanning from healthcare facilities to wellness centres, are no exception. However, amidst the myriad of metrics and strategies, one often overlooked yet crucial tool for optimising PPC campaigns is call tracking.

Discover why missed calls cost businesses revenue and how prioritising call answering and AI-driven solutions can enhance customer experience and increase sales. Learn more!

WildJar's white-label agency platform is a game-changer for marketing agencies looking to differentiate themselves, strengthen client relationships, and drive business growth. Learn how your agency can showcase expertise, deliver actionable insights, and maximise revenue opportunities.

As businesses strive to capture the attention of their target audience in the dynamic world of online marketing, Pay-Per-Click (PPC) campaigns have become a cornerstone strategy. These campaigns allow businesses to strategically position their ads in front of potential customers across various online platforms. However, amidst the multitude of strategies and tactics employed, ensuring the effectiveness of PPC campaigns remains a challenge.

Discover how call recording transforms content marketing by providing deep customer insights, driving personalised content creation and SEO optimisation for increased engagement and business success. Uncover the power of leveraging customer conversations to strengthen brand authority and foster lasting connections with your audience.

Discover how WildJar's call tracking solution is transforming marketing strategies by effectively bridging the gap between online and offline conversions. With actionable insights and significant ROI growth, businesses can unlock the full potential of their marketing efforts and drive success in a digital landscape.

Pay-Per-Click (PPC) campaigns stand out as a cornerstone for businesses aiming to attract targeted traffic and drive conversions.

In the fast-paced world of automotive sales, every phone call presents a potential opportunity to engage with customers, understand their needs, and ultimately close deals.

In today's digital world, answering phone calls remains crucial for customer satisfaction. Learn why prompt responses matter and how call tracking enhances business growth.

Pay-per-click (PPC) advertising has long been a cornerstone of digital marketing strategies, allowing businesses to target potential customers with precision and track the effectiveness of their campaigns. However, despite the wealth of data available for online interactions, many marketers struggle to connect PPC clicks to offline conversions, particularly phone calls. Learn more.

In today's digital age, marketing strategies have evolved to encompass a myriad of online channels. However, despite the dominance of digital marketing, offline conversions still play a crucial role in driving business growth. The challenge lies in effectively tracking these offline conversions and attributing them to the appropriate online marketing efforts. This is where Dynamic Number Insertion (DNI) emerges as a game-changer for marketers seeking comprehensive insights into their campaign performance.

Explore how WildJar optimises caller experience by differentiating between first time and repeat callers. Discover the value of tailored strategies and Google Analytics integration for enhanced marketing insights and improved ROI.

In today's world, businesses use various ways to reach people, like websites and ads. But something important was missing—tracking phone calls. WildJar changed that. We made it possible to understand phone calls just like we understand clicks on a website. This is a big deal because it helps businesses see the whole picture of how customers interact with them.

Dynamic number insertion (DNI) stands as a crucial but often underestimated tool that bridges the gaps in a customer’s sales journey. Understanding what dynamic number insertion is and its significance can greatly enhance your marketing strategies.

WildJar's AI Super Summaries help save time and enhance your productivity by instantly summarising your call recordings into simple, actionable points, highlighting important aspects of the conversation without having to listen to the whole recording.

In the digital age, businesses are constantly inundated with data. From website analytics to social media insights, the sheer volume of information can be overwhelming. However, there's one source of data that is often overlooked but can be a goldmine for increasing profits – call intelligence.

In the rapidly evolving world of digital advertising, the ability to accurately measure the impact of marketing campaigns is paramount. Traditional metrics have long been the bedrock of this analysis, providing insights into clicks, impressions, and online form submissions.

In this blog post, we will delve into the significance of call recording and intelligence for digital marketing agencies, particularly those focusing on dental practices. We will explore how these tools can be harnessed to uncover valuable insights and supercharge sales efforts.

In the digital age, marketing success hinges on the ability to track and measure the impact of campaigns accurately. Traditional metrics, such as clicks, impressions, and online form submissions, have long been used to assess campaign effectiveness. However, as consumer behaviour evolves, the significance of phone calls in the conversion process cannot be underestimated. Enter call tracking—a game-changing tool that bridges the gap between online interactions and offline conversions.

In this comprehensive guide, we'll explore some of the best call tracking companies for agencies, with a special spotlight on the superior capabilities of WildJar.

The ability to attribute conversions accurately and optimise campaigns effectively is a constant challenge. Enter call tracking—a powerful tool that has transformed the way businesses measure their success and enhance their ROI. In this blog post, we will dive into real-life success stories of businesses that have harnessed the potential of call tracking to revolutionise their ROI.

In this comprehensive guide, we will explore ten effective ways digital marketing agencies, marketers, and business owners can seamlessly implement call tracking to unlock enhanced campaign insights and elevate their advertising game.

In this post, we will explore how call tracking can effectively address common fears faced by advertisers and provide them with the confidence and data-driven approach they need to excel in their marketing efforts.

Implementing call tracking successfully involves clearly defining your objectives, selecting a robust platform that matches your needs, and ensuring your team is well-trained on the system. Dynamic Number Insertion (DNI) and call recording and transcriptions are key features to leverage, offering valuable insights into your marketing performance and customer interactions. Regular monitoring and analysis, as well as integration with other business systems, will help maintain a comprehensive view of your business performance. Prioritizing privacy and compliance with relevant laws is paramount. As your business grows, your call-tracking approach should evolve too, with regular reviews and updates to the system. Seeking expert assistance when necessary can also enhance your call-tracking implementation. These best practices should enable a smooth rollout and contribute to ongoing success.

Call tracking can significantly enhance both customer lifetime value (CLV) and brand loyalty. By allowing for improved customer service, personalized interactions, targeted marketing, efficient problem-solving, and identifying at-risk customers, call tracking can boost customer satisfaction and retention, thereby increasing CLV and brand loyalty. However, businesses must use call tracking ethically, ensuring they comply with privacy regulations and inform customers if their calls are being recorded.

What does Apple's latest app tracking update mean for your business and how can you make sure you're continuing to collect valuable marketing insights?

Call tracking data can significantly enhance email and SMS marketing campaigns by providing valuable insights into customer behaviour, identifying effective marketing channels, tracking campaign performance, and improving ROI. By incorporating call tracking data into email and SMS campaigns, businesses can create more targeted and personalised campaigns that resonate with customers. This can lead to higher conversion rates and a better ROI. Best practices for using call tracking data in email and SMS campaigns include setting clear goals and KPIs, using a reliable call tracking software, analysing and adjusting campaigns regularly, and ensuring compliance with privacy laws. By following these best practices, businesses can use call tracking data to optimise their email and SMS marketing campaigns and achieve better results.

The trusty phone call continues to prove itself as the driving force in commerce. Even in this age of digital ubiquity, many consumers start their customer journey online, however most transactions take place offline in a store or during a phone call.

This article discusses the differences between call tracking and web analytics, two essential techniques used by businesses to measure and analyse the performance of their marketing campaigns. Call tracking involves assigning a unique phone number to each marketing campaign to track the number of phone calls generated by each campaign. Web analytics, on the other hand, tracks and analyses the behaviour of website visitors.

As a business, you want to make it as easy as possible for potential customers to get in touch with you. One way to do this is by using Google Ads call extensions. With click-to-call functionality, you can make it easy for people to call you directly from your ads. In this article, we'll explain what call extensions are, how they work, and how you can set them up to maximise your revenue.

A/B testing and call tracking can greatly improve advertising performance by identifying effective elements and providing valuable insights. Combining these strategies allows businesses to make data-driven decisions, refine campaigns, and optimise results for increased conversions and reduced costs, ultimately leading to business growth.

This article is a beginner's guide to Google Analytics 4, covering all the essential aspects of the tool, including user behaviour, data stream, event tracking, real-time reports, custom events, and enhanced measurement events. The article provides clear explanations of key concepts and terminology, making it easy for beginners to understand how GA4 works.

This article explores the ways in which Artificial Intelligence (AI) and Machine Learning (ML) are being used to improve call tracking solutions. Call tracking solutions are software applications that allow businesses to track and analyse phone calls made to and from their organisation. Recent advances in speech-to-text transcription technology and AI and ML techniques are being used to enhance call tracking solutions in several ways, from identifying key insights from conversations to complying with regulations and protecting callers' privacy.

With the invention of the internet and the heavy usage of mobile phones for web-browsing, it’s easy to neglect phone calls to your business. The problem with this is phone calls have the highest rate of conversion, are now easy to track, and contrary to public knowledge are actually increasing.

If you’re looking for an alternative to CallRail, you’ve come to the right place. Call tracking is a powerful tool that allows businesses to track customer calls and measure their marketing performance. With so many call tracking solutions on the market, it can be difficult to choose which one is best for your business needs.

In this article, you'll learn some fundamental search engine optimisation (SEO) tips and discover how call tracking software can help increase leads from your website traffic. So, let's get started!

Don't get lost in the wild. As a marketer or a business, you are spending a lot of dollars to attract customers to convert into a sales opportunity and ultimately revenue. But not every call goes as planned.

Implementing call tracking and reporting is essential for your marketing strategy. Learn eight crucial call tracking metrics you need to know.

Though Google Analytics is the most widely used and comprehensive reporting system for websites, there are a number of Google Analytics alternatives you can try.

Strong verbal communication skills are important for everyone to master. They are extremely valuable in both your personal and professional life. When speaking clearly, confidently, and with poise, you are much more likely to command the respect of others and build rapport. This is particularly important in business interactions.

In order to better understand how clients are using both WildJar and AgencyAnalytics together, we decided to dig deeper with Luke Dane and Josh Sexton, the respective Managing Director and Digital Performance Director of Sprocket Digital, a performance-based marketing agency located in Auckland, New Zealand.

With revenue intelligence, sales teams can make better decisions faster by using real-time metrics and AI-backed data. However, revenue intelligence is only as effective as the data it is fed. A conversation intelligence platform like WildJar can enable revenue intelligence in conversations, by providing deal intelligence and highlighting the most promising pipeline risks.

Using call tracking metrics is a key way to track offline conversations and understand ROI. In this article, you'll learn how call tracking metrics can improve your call centre performance and your marketing efforts.

If you want to set up your business listing on Google, here are some tips to get you started. Once you have created your listing, you can start submitting content and managing customer reviews and tracking calls! These are just a few of the many features you can add to Google My Business.

If you're looking for a way to increase phone call conversions, you'll want to implement a phone call tracking tool.

If you're interested in analysing marketing efforts, a Marketing Attribution Platform can help you. These software tools provide a detailed report on which marketing efforts resulted in a certain conversion or purchase

Call monitoring is a technique used by many organisations to improve call management and increase customer satisfaction.

Dealerships now have less time to grab car-buyers' attention than ever. Find out what a dealer can do to improve the sales process once a customer decides to call your business.

WildJar, Australia's leading call tracking and analytics company has teamed up with AgencyAnalytics, the all-in-one reporting platform for marketing agencies, to deliver in-depth analysis and integration of Call Intelligence.

Google Ads call forwarding can be useful in gaining insights, however to get the full picture more robust call analytics is needed.

A partnership between leading outsourced communications expert, Moneypenny and call intelligence software provider, WildJar promises to support the automotive industry with improved customer experience and revenues.

Not sure how much to pay a PPC agency? Boost your marketing campaigns with our call tracking software.

While you might like to think that the customer’s purchasing journey is straightforward, chances are it’s not. In the digital age, there are many different ways for people to find and interact with your brand, services and products.

Return on investment (or ROI), is a metric that businesses use to calculate the effectiveness of their spending. Learn how WildJar can help.

When it comes to marketing, nothing is left up to chance. All aspects of communication are carefully considered by marketing professionals in order to maximise sales and brand awareness. Learn more.

White labelling call tracking software can save you time, money and resources, so you can focus on building your business.

Being able to talk confidently on the phone is something many people take for granted. However, it’s actually harder than it sounds. To help you communicate with customers in the best possible way, we’ve put together some of our top tips.

Many brands can benefit from using a particular kind of Google Ad, called a click-to-call ad. But how exactly do you set them up? And what are they in the first place? Keep reading to find out. 

Setting up Google My Business is a good first step, but did you know you can take your marketing efforts even further? By adding call tracking numbers, you can learn valuable information about your customers to provide the best level of service at all times. Check out this blog from the experts at WildJar to find out more. 

Lead tracking is a crucial part of any marketing campaign, offering a way for marketers to tweak their approach and replicate success. Learn more with WildJar.

Learn about the importance of call tracking for data-driven marketers in this blog from WildJar. Speak to us about call tracking software today.

Measuring the right metrics is key to getting the most out of your SMS marketing campaigns. Want to find out more? Speak to the team at WildJar.

If outbound calls are on the menu for your business, then you’ll be hungry to know what works and what doesn’t. Basically, whether it’s for telemarketing, fundraising or sales, it pays to have a strategy that you can refine and tweak in order to achieve success.

Ensure you’re looking at the right call tracking metrics for your company with WildJar. Read our latest blog to find out more.

SMS technology is a direct and effective way to connect with your customers, but your SMS marketing campaign is only as good as your tracking.

Not using call tracking software as part of your marketing campaigns? You’re missing out.

Lead generation is one thing; lead optimisation is entirely another. Learn why small businesses need to optimise their phone leads with WildJar.

Need help choosing a call tracking software service for your business? Check out our latest blog to help you decide.

Discover the latest call tracking trends and insights. WildJar helps you understand your customers’ path to purchase from the first digital click to the final sales call!

When a customer decides to hit the Call Now button on your website or Google My Business listing they expect the call to be answered. Customers expect the same journey they have experienced online to be replicated offline.

Today, business marketing has evolved from traditional advertising of billboards and mail outs to complex digital journeys.

80 million inbound calls are being driven by Google Search ads every month. How can call analytics help improve conversions?

Learn why Google Analytics is one of the most commonly used WildJar integration.

Missed and abandoned phone calls are costing dealers $260 a time.

Our CEO James O'Neill was recently invited to join YouTube in a podcast by Gumtree Cars, in partnership with GoAutoMedia.

Your business relies on many different web tools, so it's our goal to integrate WildJar with as many of them as we can.

Monthly call volumes in the automotive industry increased a staggering 104% in May based on call volumes on over 600 dealers.

The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and insights.