WildJar call tracking easily enables businesses to deliver phone lead information that occur offline into their GA4 accounts. Intelligently attribute phone calls to keyword and session level granularity for optimisation and improvement.
This update by Google to sunset existing Universal Analytics has
Google Analytics 4 is Google's next generation of the Google Analytics platform and allows you to track both website and app data side-by-side in a single reporting property. WildJar's GA4 integration allows you to attribute your calls back to website visits by sending a "phone_lead" event.
WildJar helps businesses determine WHERE your phone leads are coming from, WHO is calling your business and whether they are new leads or repeat and WHAT is being said on the phone, so managers can analyse phone leads for training and optimisation.
Learn more on our
support page here on how to configure and set up correctly, and start attributing phone calls to website journeys.