WildJar call tracking easily enables businesses to deliver phone call conversions that occur offline into their Google Ads accounts. By integrating call tracking with Google Ads, you can intelligently attribute phone calls to keyword and session level granularity for optimisation and improvement.
How does Google Ads phone call tracking work?
WildJar pushes phone calls and data into your Google Analytics account as an Event via Measurement Protocol, which can then be triggered by a Goal and used in your conversion reporting.
Connect your Google Analytics to your Google Ads account to upload your Goal conversion data. This conversion data will supercharge your Google Ads campaigns and allow you to measure exactly which campaign, adgroup or keyword is driving calls into your business.
Learn more here about setting up Google Ads integration >>>